In this design thinking class, Ken Segall – the bestselling author of Insanely Simple – discusses how to iterate ideas and designs until they can be distilled into a single, concise message. Segall explains how simplicity can be used to create a strong emotional connection with an audience.

In today’s saturated marketplace, brand designer and author Debbie Millman explains the necessity of iterating designs in a way that doesn’t compromise on values or alienate customers. Millman also discusses how symbols and slogans can be used to manufacture meaning — both for people and organizations.

In this design thinking class, business strategist and author Cheryl Heller explains how organizations can create value by collapsing their traditional workflows and practicing a more integrated approach known as “social design.” Effecting this shift also requires identifying a unifying message, communicating it effectively, and involving key stakeholders.