Jonah Berger on How to Become a Powerful Communicator


Jonah Berger
Professor of Marketing, Wharton School at University of Pennsylvania
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When we learn grammar in school, we’re not always taught the degree to which language is power. Wharton School marketing professor Jonah Berger argues that linguistics can help you fit in with colleagues, be more persuasive, engage others, positively influence behavior, and make others feel heard.

We welcome Dr. Berger into the Big Think+ community with his new 11-part class on how to unlock the magic of language and increase your impact. You’ll learn how to:

  • Use language to build connections and make others feel heard
  • Engage people’s attention and increase persuasion power
  • Influence behavior with identity-based words
  • Leverage confidence and deflect unfair questions
  • Recognize the power and influence of tiny words

We’re excited to see how Jonah and other world-class Big Think+ business minds can help your team learn to unlock the power of communication. Check out a sample from Jonah’s class and request a full demo below for more detail on Big Think+ Leadership. 

Leaders and employees are busy and finding engaging ways to develop leadership and professional skills in shorter segments makes it accessible for everyone.

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Sandy Pickett, Senior Director, Leadership and Professional Development, The Aspen Group

I think they’ve got something really special with BigThink+ and am excited to go on this journey together as we develop leaders at all levels across Marriott.

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Chris Walker, VP Global Leadership Development, Marriott International

As part of our strategy to develop our leaders, we chose to work with Big Think+ to develop a curated on-demand resource hub where we feature credible & exciting experts, paired with language capabilities that allow us to offer the content to our leaders globally.

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Marlene Hernandez, Digital Curriculum Manager, Corning


With the most Fortune 500 executives, Ivy League academics, and best-selling authors of any content provider, Big Think+ learning experiences are designed to guide, inspire and accelerate your leaders. Schedule a demonstration today and access our entire library, for free. We think you’ll quickly realize the game-changing impact our leaders will have on yours.