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Millennials are the Food Truck Generation

Allow me to paste a new label onto our country’s most-labelled demographic the Millennials: the food truck generation. 47 percent of Millennials have eaten from a food truck, making them the most likely patrons of those mobile establishments that their parents were more apt to refer to as “roach coaches” or “gut trucks.” Food trucks have been around in some form or another for most of the 20th century, but they were more culturally recognizable as fixtures of isolated workplaces like manufacturing plants and construction sites.  Today, food trucks are estimated to be a $2.7 billion industry and have been reappropriated into a younger, more affluent, more urban cultural ethos. The mass migration of Millennials into cities mirrors to some extent the proliferation of the food trucks on those same city street corners. With their DIY sensibility and appealing sort of grubbiness, food trucks cater to younger folks who have come to search for “authenticity” in their brands - or rather products that give the appearance of being “brandless”. So is it that the proclivities of these young hip urbanized eaters have spurred the rise of the gourmet-food-truck phenomenon? Or is there a larger force that has shaped both the landscape of the restaurant industry and Millennial tastes at once?   

As It Is in Poker, So It Is in Life

Smarts Don’t Guarantee Success. Only a Hunger to Win Can. Take it from a 19-year-old college graduate. Brandon Adams says that most poker players, like financial traders, have sharply analytical […]

‘Natural’ Doesn’t Always Mean Good, Part Three, Epilog

The massive damage humans have done to the natural world has provoked a backlash that could be just as dangerous, or more. There is a growing global rejection of technology and almost anything human-made in favor of whatever is more 'natural'. But a simplistic rejection of modern technologies eliminates many of our best options for solving the problems we've created.

To: CEOs of BigAgTech Re: Labeling of GMOs

Dear CEO             The vote in Washington requiring labels for foods with GMO ingredients is coming up. You’ll lose. Even if you win the vote, you will lose the war…because […]