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DEMS’ COMMON GOOD VS. THE REPUBLICANS’ RADICAL INDIVIDUALISM: Democratic Strategists Converge on Frame Device that Immediately Communicates Party Ideals

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How do you communicate the underlying meaning and values of a political party with a single word or phrase? Republicans have boiled it down to “national security, tax relief, and family values.” And now Democratic strategists think they have figured out the catchphrase that strategically conveys the complexity of what they believe.

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