PRI The World Interview on HI’s Framing Strategy

Yesterday PRI’s The World ran a five minute news report (audio) on The Heartland Institute’s climate change conference to which I contributed analysis. Also at their web site, they feature an extended 6 minute interview where I provide further background and analysis on the Heartland Institute’s framing strategy, describing why the flat earth message continues to be so successful with American audiences (audio). For more on HI’s message strategy see these two previous posts (the cable news effect & the similarity to the intelligent design campaign.)