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One step is easy. One step isn’t enough.
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Two steps is tempting. Two steps means that everyone understandsnwhat you’re up to when you pitch an idea to them.
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Three steps changes the game. Organizations that think three stepsnahead are the groundbreakers and the pathfinders. They’re the ones inventing thennext generation, the people who are undoing the very foundations that yournorganization depends on.
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Three steps is difficult. It’s difficult to sell, even more difficult tonbuild, and almost impossible to get your mother-in-law (or your boss) tonunderstand. Three steps – that’s what’s worth building.
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– Seth Godin, ThenBig Moo, pp. 41–42
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