The importance of being ‘clickable’

I blogged before about my regular column on technology and higher education for Technology & Learning magazine. My latest article is now available:

• The importance of being ‘clickable’

Here’s an excerpt:

In the Internet era, it’s not enough to have good ideas or content.

People also have to be able to find you. Don Tapscott, author of Wikinomics,

puts it this way: “[The risk is] obscurity: the risk that one’s work

will get lost in the vast digital wilderness of content and

voices….In today’s information-soaked environment, writers and

content creators need to find ways to permeate people’s consciousness.” . . . [M]y academic colleagues are not clickable.

FYI, I sent Will Richardson a big thank you for his post that inspired the article.