Everything is a marketing interaction
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Every time you interact with a customer, you’re engaging in marketing. Doesn’t matter if you’re instituting a policy, gaining some data, delivering an invoice… it’s a marketing interaction.
… When you yell at a classroom full of kids because one kid misbehaved, that’s a marketing decision.
from Seth Godin, What’s the point of this interaction?
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The most counterintuitive, surprising, and impactful new stories delivered to your inbox every Thursday.