Magnolia Bakery, Uncut

Steve Abrams wouldn’t advise dropping out of college, though it seemed to work for him. He got out of there a semester in, and is now successfully the owner of New York City’s famous cupcake spot, Magnolia Bakery. Does Abrams regret missing those four years of higher education?

Abrams also talked to Big Think about what it’s like to own a popular food joint in the city that never sleeps, while his brother Danny is doing the same thing on the Upper West Side. Is there ever strife between the two siblings as they navigate the fickle waters of New York? 

Abrams delves into the push-pull between retaining the integrity of a brand and expanding it. Will we soon be able to buy Magnolia cupcakes in Whole Foods?