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Clothes Make the Mind: How What We Wear Changes How We Think

Clothes Make the Mind: How What We Wear Changes How We Think

How is it that certain clothes give us more confidence, so much confidence, in fact, that we find ourselves performing better when wearing them?

How is it that certain clothes give us more confidence, so much confidence, in fact, that we find ourselves performing better when wearing them?


The answer is what researchers describe as “enclothed cognition.” When you dress to impress, it not only has an effect on the people around you who observe you, but also on yourself. When you feel more confident, your behavior improves. In fact, as David McRaney points out in the video below, whether it’s a lab coat or a pair of glasses, certain clothes prepare you to be more attentive or more careful, changing your behavior, and even changing the way you think. 

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Watch here:

Clothes have powers…over your mind. Learn more about this idea and others in the book, You Are Now Less Dumb, by David McRaney. Go to www.youarenososmart.com to learn more.

Image courtesy of Shutterstock


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