It’s always hard to interrogate your own intellectual processes. I don’t have a formal method. The criteria I always use is “Do I want to spend time with this idea or this person? Is there more there? Is it something that I don’t know much about? Does it connect up with other things I know?”
All my investigative criteria are personal. It’s just all about what I think would be fun to do. There is no kind of evaluation of the broader commercial potential for the idea. I don’t really care whether anyone else is interested in it. The reason I went into this business is I didn’t want to have to be beholden to some outside judge or critic or market. So its a deeply selfish idiosyncratic process, I suppose.
60 Second Reads is recorded in Big Think’s studio.
Combining years of neurological research and mindfulness techniques, Dr. Heather Berlin helps us better understand how the body’s most complex organ can easily be misled into negative thinking - and how we can stop that from happening.