Skip to content
Culture & Religion

“Sesame Street” Prepares To Hit An Internet Milestone

Their YouTube channel is within a few million views of one billion, a first for any nonprofit organization. It also makes a point about the evolution of children’s media. 
Sign up for the Smarter Faster newsletter
A weekly newsletter featuring the biggest ideas from the smartest people

What’s the Latest Development?


The YouTube channel for the long-running children’s show “Sesame Street” is nearing 1 billion views, and last week it posted a video encouraging viewers to help it reach that goal. The video features a monster, Telly, who says that a “top-secret video” will be unlocked once the milestone is hit. It will be the first time any nonprofit organization or American children’s media outlet has attained this number of views on the video site.

What’s the Big Idea?

The milestone represents the change in how “Sesame Street” and other children’s media organizations disseminate content and attract their audiences. Sesame Workshop executive vice president Terry Fitzpatrick says integration of digital media into TV production is key: “[I]f we get content on multiple platforms and devices, it gives kids and families a chance to reinforce and experience the curriculum multiple times.” Education-based content is one of the fastest-growing categories on YouTube, and YouTube EDU strategic partner Caitlin Hendrickson says that the show’s view count reflects “their outstanding leadership in this space.”

bloomua / Shutterstock.com

Read it at The Christian Science Monitor

Sign up for the Smarter Faster newsletter
A weekly newsletter featuring the biggest ideas from the smartest people

Related
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur in sem nisi. Donec at convallis felis. Curabitur id mattis libero. Nunc maximus dolor eget iaculis lobortis. Mauris eros mi, mattis […]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean volutpat ultricies nibh, ac placerat urna. Vivamus augue arcu, consectetur vitae est mollis, laoreet congue ante. Quisque a aliquet eros, ac […]
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla finibus bibendum ligula, malesuada placerat libero vehicula vestibulum. Nulla ut tincidunt arcu, quis scelerisque dolor. Nunc pretium justo tristique nunc eleifend, […]

Up Next