Facebook Likes are the new audience interaction. More than 50 people liked my post on Facebook simplifying their Facebook Page management tools on the Involver blog, yet only one person commented.
Now, granted, this is also indicative of a few other factors, most importantly: the topic matter wasn’t very evocative, there was nothing to create a vibrant discussion. But I found it interesting how popular the “like” action was. It also made me wonder, how many people shared comments or discussions along with the articles (or would if they were prompted to do so).
I’d love to see next-generation blogging platforms (Echo, Disqus, Intense Debate) aggregate comments and discussions back from Facebook in a better fashion than they do today. Because none of these do a great job of this today, I’ve started using Facebook as the sole commenting system on this blog. I use Facebook Comments to do this. I’d love to see this plug-in work more natively with pre-existing comments or non-signed in users. It’s not perfect yet, but this plugin is definitely on the right track.
The ability to import Facebook comments into the WordPress database and vice-versa is listed as an upcoming feature. That feature is going to make switching to this plugin much easier for most bloggers.
Anyway, if you’re interested in learning more about Facebook’s new management tools for Facebook Pages, read about it on the Involver blog.