At MSNBC on Election Day, Nissan Uses Polar Bear Ads to Promote New All-Electric Leaf
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Advertisers understand the importance of employing images and messages that resonate with an intended audience’s values and identity. It’s not surprising then that Nissan in promoting the all-electric Leaf is featuring a polar bear–an iconic, if not poorly chosen symbol of global warming–to attract attention from first generation buyers, many of whom are likely to hold a strong environmental identity.
Watch the ad below, placed strategically today at MSNBC as many greens follow their preferred cable channel for news of the midterm election. There’s a noticeable theme of irony in the ad, almost as if prospective green consumers are chuckling at themselves.
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