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Guest Thinkers

Books on organizational blogging

The New Influencers: A Marketer's Guide to the New Social MediaAs you can probably tell, I’m reading The New Influencers by Paul Gillin. I’ve already read The Corporate Blogging Book by Debbie Weil and Naked Conversations by Robert Scoble & Shel Israel. All three are good reads. Each has a slightly different voice and thus they complement each other well. I’ve learned a lot about organizational blogging from these three books. Time to put my new knowledge into action!


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In his comment last week, Jack Phelps, founder of (which looks interesting, by the way!), noted that there’s always an adoption curve. The challenge, of course, is to reduce […]