Revkin and Olson on Framing and Climate Communication

Over at the NY Times’ Dot Earth, Andrew Revkin has started a conversation with readers on the merits of framing as applied to climate change communication. Revkin takes as a point of departure the Seed magazine roundtable on the issue published a few weeks back. Revkin adds to the mix another voice on the matter, scientist-turned-filmmaker Randy Olson. In his remarks excerpted by Revkin, Olson correctly points out that it’s not just the frame but also the source–or the spokesperson–that matters.

The full range of comments from readers is well worth reading. I weighed in with my own response, elaborating on points of agreement with Olson.