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Guest Thinkers

Starbucks and the 21st Century Suggestion Box

When in doubt as to how to run your business, open up the floor to the crowd. Companies like Dell and Delta have already experimented with these “online suggestion boxes” and now Starbucks is looking for new ideas from members of the wider Starbucks community. Under pressure from investors to prop up a sagging stock price, Starbucks just launched the site My Starbucks Idea. There’s coverage of the new Starbucks site on Wired and Mashable, and a (very brief) mention of it in today’s Wall Street Journal.

[image: My Starbucks Idea]


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