Skip to content
Guest Thinkers

Tube Grip: An Inflatable Shopping Assistant

When looking at design as a utilitarian problem-solving tool, the smartest solutions are often the simplest ones. That’s certainly the case with Tube Grip – a compact inflatable grip-assistant designed to alleviate the pressure heavy shopping bags place on hands by applying basic physics with a bit of everyday ingenuity.

The air-filled polyvinyl chloride strip takes advantage of the simple physics principle that the wider the surface area, the more distributed and thus the lighter the pressure. Created by South-Korean product design student duo Hyo-eun Kim and Eun-seok Kim, Tube Grip won a 2010 IF Concept Award in the Universal Design category.


Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam id tincidunt mi. Morbi malesuada nulla sit amet est hendrerit tincidunt. Etiam viverra, nisl id volutpat eleifend, est augue sodales orci, […]

Up Next
The late strip club owner and bon vivant, Paul Raymond would certainly have approved, as a fair number of old ‘faces’ joined author Paul Willetts for the launch of ‘Members […]