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Guest Thinkers

What Green Got Wrong

Author on economic sustainability Adam Werbach says environmentalists must embrace emerging technologies and engage corporations as part of its strategy.

Perhaps nothing is more damaging than a legacy view among some greens that humans are locusts on a perfect earth, eating more than their fair share, and doomed to destroy our species while bringing down lions, tigers, and bears in the process. There is a profoundly conservative streak in modern environmentalism. You hear it in ideas of localism, which are beautiful concepts that can hide a bitter streak of NIMBYism (Not In My Back Yard) and xenophobia. … If the environmental movement hopes to be relevant in the future it needs to build a plan for a planet with 8.9 billion people (the projected population in 2050), embrace innovation and technology, and engage corporations as partners in solutions.


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