A. G. Lafley
Chairman, President and CEO, Procter & Gamble
A.G. Lafley is Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble. He has authored numerous Harvard Business Review articles and is co-author, with Ram Charan, of The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (2008). His latest book is Playing to Win (2013), co-authored with and Roger Martin.
Want to build a stronger brand? The first thing you need to do is win over your customers. Embrace consumer empathy now and be rewarded later.
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3 min
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with
A.G. Laffley on resurrecting tired brands.
Great strategists are willing to invest in the future. They’re patient, they’re willing to make harder calls.
As CEO of Procter & Gamble, A.G. Lafley says he turned the organizational chart upside down, putting himself at the bottom and the customer at the top.
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3 min
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with