Christian Madsbjerg
Christian Madsbjerg is cofounder of the consulting firm ReD Associates and the author of Look: How to Pay Attention in a Distracted World. His work has appeared in The Wall Street Journal, The Atlantic, Financial Times, The Washington Post, and Bloomberg Businessweek.
![a black and white photo of a man in a suit.](https://develop.bigthink.com/wp-content/uploads/2023/07/Christian-Madbjerg.jpeg?w=512&h=512&crop=1)
The idea is to study the thing itself — be it a work of literature, death, family, a car, a vaccine, or the hospital — without preconceived notions, trendy easy answers, or dogma imposed on it.