David Schonthal
David Schonthal is a professor at the Kellogg School of Management, the Director of Entrepreneurship Programs at Kellogg, and the Faculty Director of the Zell Fellows Program. He is a contributing writer at Forbes, Fortune and Harvard Business Review, and his latest book is The Human Element, which he co-authored with Loran Nordgren.
New ideas inevitably face opposition. A new book called "The Human Element" argues that overcoming opposition requires understanding the concepts of "Fuel" and "Friction."