David Butler

VP, Innovation and Entrepreneurship at The Coca-Cola Company

David Butler is Vice President of Innovation and Entrepreneurship at The Coca-Cola Company. In 2013, David launched Coca-Cola Founders, a new venturing platform designed to create seed-stage startups by opening up Coca-Cola’s assets to a global network of proven founders. David joined Coca-Cola in 2004 as the Company’s first VP, Global Design. He established a cross-functional, systems-based approach to design, contributing to 18 quarters of positive volume and value share growth while capturing +$100M in productivity savings. Prior to Coca-Cola, David founded Process1234.com, consulted Gucci, United and Caterpillar, taught systems theory and designed large-scale systems for UPS, Delta, CNN and the 1996 Olympic Games.

He is the author of the book Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too).

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How Coca-Cola Stays Relevant, with David Butler

Coca-Cola’s VP of Innovation and Entrepreneurship explains the two reasons why his company remains attractive to investors. First, its presence as a so-called “iconic brand.” Second, its proven ability to leverage its assets in new ways.

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2 min

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with

David Butler