Jim Taylor

Ceo, Hummer; Former GM, Cadillac

Jim Taylor has been the CEO of Hummer since October of 2008. Prior to that, he was the General Manager of Cadillac. Since beginning his GM career in 1980 with GM of Canada Limited in Oshawa, Ontario as an industrial engineer, Jim Taylor progressed through several production and purchasing positions, including management positions at Saturn, Adam Opel, Worldwide Purchasing and GM Truck. Taylor was appointed Cadillac General Manager in 2004, and was responsible for the division’s global product, marketing and promotional activities.

Although Taylor is a skilled tactician and engineer, his creative side is exercised through music—he is a concert-level pianist. He also spends free time enjoying the open road on his Harley-Davidson motorcycle.

All Videos

Jim Taylor on the Survival of American Automobile Industry

From the credit crunch to the energy crisis, American car manufacturers must weather what Taylor calls a “perfect storm.”

▸

2 min

—

with

Jim Taylor

All Videos

Jim Taylor on the New Dealership Model

Taylor points out that Cadillac sells to dealers, not to customers; the success of any given dealership lies with the dealer.

▸

2 min

—

with

Jim Taylor

All Videos

Jim Taylor on Buying a Cadillac on eBay

Although 70 percent of a customer’s buying process takes place on the internet, the emotion, (and the pricetag), involved mean that the deal is almost always clinched in person.

▸

2 min

—

with

Jim Taylor

All Videos

Jim Taylor on Bringing Cadillac into a Post-Globalization World

Cadillac president Jim Taylor on the road not taken.

▸

2 min

—

with

Jim Taylor

All Videos

Jim Taylor Describes the Cadillac Crisis

Cadillac was “literally dying” in the 80’s, says Taylor. After undergoing a ten-year overhaul, they have finally reclaimed their legacy.

▸

3 min

—

with

Jim Taylor

All Videos

Jim Taylor on the Hypocrites of the Green Revolution

Jim Taylor recalls the problems with automotive environmentalism.

▸

3 min

—

with

Jim Taylor

All Videos

Jim Taylor on Whether the U.S. Government Should Bailout the Auto Industry

Cadillac President Jim Taylor on the discrepancy between banks and automakers.

▸

2 min

—

with

Jim Taylor

All Videos

Jim Taylor on Inspiring Creativity

Cadillac’s Jim Taylor on why design is more important than functionality.

▸

2 min

—

with

Jim Taylor

All Videos

Advice to a College Graduate from Jim Taylor

Taylor warns that his is a tough business, but that the universality of car ownership makes it the “Superbowl” of manufacturing.

▸

2 min

—

with

Jim Taylor

All Videos

Jim Taylor Shares the Best Advice He Ever Heard

To focus on both long and the short-term goals, Taylor remembers “Urgency, action, empowerment” and “Keep the end in mind.”

▸

2 min

—

with

Jim Taylor

All Videos

Jim Taylor and Cadillac’s post-American Future

Jim Taylor on the elusiveness of American luxury.

▸

3 min

—

with

Jim Taylor

All Videos

Jim Taylor and a Cadillac Motorcycle

Taylor draws the parallel between Harley and Cadillac as the quintessential American vehicles, but believes that the future of transportation lies with cars, not “hogs.”

▸

2 min

—

with

Jim Taylor