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Jonathan Besser

Jonathan Besser is a managing consultant with Intrepid Leadership Consulting Ltd, and the co-author of 50 Ideas That Changed the World of Work.

A man with blonde hair and a beard, wearing a gray blazer and light blue shirt, stands smiling in front of a glass wall.

Abstract illustration of tall, grid-patterned skyscrapers interspersed with textured blue marble-like panels evokes a sense of innovation, reminiscent of a blue ocean strategy, set against a light background.

“Blue ocean strategy”: The red thread connecting Apple with Yellow Tail

When organizations focus on finding new markets, the returns can be spectacular — as a case study from Australia perfectly illustrates.