Loran Nordgren is a Professor of Management and Organizations at the Kellogg School of Management, where he researches the psychological processes that guide how we think and act. Nordgren's research has been published in journals such as Science and has been covered by outlets such as the New York Times, The Economist, and the Harvard Business Review. His latest book is The Human Element, which he co-authored with David Schonthal.
New ideas inevitably face opposition. A new book called "The Human Element" argues that overcoming opposition requires understanding the concepts of "Fuel" and "Friction."