Min Basadur

Min Basadur is Professor Emeritus of Innovation at McMaster University, Canada, and founder of Basadur Applied Creativity. He is the co-author of Design-Centered Entrepreneurship.

A man in a black sweater with his arms crossed.

A creative collage of individuals jotting down ideas on a piece of paper to boost innovation.

Business

Boost innovation with elephants, cobras, and deferred judgment

An effective strategic approach to unlocking and selecting truly innovative solutions.