Sheena Iyengar
Professor, Columbia Business School
Sheena S. Iyengar is the inaugural S. T. Lee Professor of Business in the Management Division of the Columbia Business School. She has earned an Innovation in the Teaching Curriculum award for teaching Leadership Development at Columbia. One of the world's experts on choice, Professor Iyengar received a dual degree from the University of Pennsylvania in 1992, consisting of a B.S. in Economics from the Wharton School of Business and a B.A. in psychology with a minor in English from the College of Arts and Sciences. In 1997 she completed her Ph.D. in social psychology from Stanford University. Her dissertation, entitled "Choice and Its Discontents," received the prestigious Best Dissertation Award for 1998 from the Society of Experimental Social Psychology. Her first book, "The Art of Choosing," was recently published and is an exploration of the mysteries of choice in everyday life.
The more potential dating partners we are choosing from, the more likely we are to choose someone based on looks.
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2 min
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About the only time our gut impulse can outperform our reason is if we have developed some kind of truly informed intuition.
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3 min
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Different cultures have different attitudes about options–and about how many choices a person needs to have in order to decide.
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3 min
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Most of the time, when we’re confronted by an abundance of choices, it’s because we’re novices and don’t know how to differentiate between them.
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2 min
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Animals, like humans, want to exert control over their lives with choices. Humans show this desire from a young age.
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2 min
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Growing up in a Sikh-American family, the business professor became fascinated with decisions. As she gradually grew blind, she wondered how much her own choices would be diminished.
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9 min
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A conversation with the Columbia Business School professor.
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20 min
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