6 Data-Driven Dating Facts From OkCupid CEO Sam Yagan
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Men who begin their online dating messages with “Howdy” have around a 40% better success rate than those who start with “Hey,” says Sam Yagan, CEO of dating site OkCupid, in his recent Big Think interview.
The company, which currently boasts over 3.5 million active users, has used its massive dataset of profiles and interactions to make a series of substantiated observations about online dating behavior (see OkCupid’s blog for much more detailed analysis), including:
According to Yagan, meeting romantic partners online will be so standard in the near to medium-term future that we’ll stop referring to it as “online dating” and just call it “dating.” The future of online dating, however, likely won’t include video, he thinks; the data shows that women tend to simply ignore dating sites’ video features when they’re introduced.