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Nature invented software billions of years before we did. “The origin of life is really the origin of software,” says Gregory Chaitin (inventor of mathematical metabiology). Life requires what software does. It is fundamentally algorithmic. And its complexity needs better thinking tools.
Remember when you only went to Amazon to buy books? Or when Netflix only let you watch other companies’ shows? Or when Reddit was just a place to see what was trending online? The sky’s the limit now for these and other brands evolving into media companies.