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Technology & Innovation

Michael Schrage: Investing in Big Ideas is Bad Business

When conducting a pragmatic assessment of the economic value of ideas, The Innovator's Hypothesis author Michael Schrage was shocked to find that "good ideas" don't make much money.

Innovation expert Michael Schrage makes a pretty bold claim in his new book, The Innovator’s Hypothesis. So bold in fact that he slapped it on the cover in subtitle form: “How Cheap Experiments Are Worth More than Good Ideas.” Fittingly enough, considering this is a website that prides itself on spreading big ideas, Schrage appears in today’s featured Big Think interview and argues from an economic standpoint that there’s very little value to be found in good ideas:



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