Skip to content
Technology & Innovation

Self-Published Authors Get A Boost From Apple

Starting today, the company’s iBookstore will give prominent display space to a selection of popular self-published “Breakout Books.” 
Sign up for Smart Faster newsletter
The most counterintuitive, surprising, and impactful new stories delivered to your inbox every Thursday.

What’s the Latest Development?


Starting today, Apple’s iBookstore has a new feature called “Breakout Books” in which it displays a selection of popular titles on its front page. For the next two weeks at least, the section will enjoy prominence of place, after which it will move to a less-obvious but still-visible location. Seventy titles are highlighted, most of them from digital books distributor Smashwords; company founder Mark Coker says that the Breakout Books section “is helping [Apple] to shape a brighter, more democratized future for book publishing.”

What’s the Big Idea?

Like its online bookselling competitor Amazon, Apple has always offered self-published authors the opportunity to sell their books through iBookstore. Coker says that Smashwords books “were nominated to Apple’s editorial team, which has final say on the selections, based on criteria including sales performance and reader reviews.” A quick look at the new feature in iTunes shows titles grouped under four categories: Romance, Sci-Fi & Fantasy, Mysteries & Thrillers, and a catch-all titled “More to Explore.” Most prices range from free to $2.99.

Photo Credit: Shutterstock.com

Read it at The New York Times

Sign up for Smart Faster newsletter
The most counterintuitive, surprising, and impactful new stories delivered to your inbox every Thursday.

Related

Up Next
What do you get when you add the total matter of the universe to the total energy of the universe? Zero. “So it takes no energy to create a universe,” Dr. Kaku points out. “A universe is a free lunch.”