The Future of Digital Footprints & IDs
Web authentication is headed for a sweeping change, as consumers and businesses increasingly look to a more effective way to establish identity and trust on the Internet.
![](https://develop.bigthink.com/wp-content/uploads/2011/10/origin-254.jpg?w=160&h=120&crop=1)
Sign up for Smart Faster newsletter
The most counterintuitive, surprising, and impactful new stories delivered to your inbox every Thursday.
What’s the Latest Development?
Web authentication is headed for a sweeping change, as consumers and businesses increasingly look to a more effective way to establish identity and trust on the Internet. The spike in cyberattacks on consumers, private businesses and public bodies, had made people start to realize that the basic user-name-and-password form of security is not enough to protect oneself.
What’s the Big Idea?
The way forward will be multifactor authentication. The world is moving beyond reactive security and toward context and identity-driven security models. It’s not just much about keeping the bad guys out, but also letting the good guys in.
Sign up for Smart Faster newsletter
The most counterintuitive, surprising, and impactful new stories delivered to your inbox every Thursday.