Using Social Media to Innovate

Companies may not see the benefits of their employees using Facebook during office hours, but they are coming to see the innovative potential of social networking software: “Online social networks are booming, but companies are still trying to figure out how their employees can take advantage of constant connectivity to collaborate without becoming overwhelmed or distracted. One answer is to ask small groups of employees to collaborate online for limited periods of time, says Tom Davenport, a professor of information technology and management at Babson College.”