Christie Hefner, daughter of Hugh Hefner, is the former chairman and CEO of Playboy Enterprises.During her tenure, Hefner restructured operations and initiated the Company's highly successful electronic and international expansion.[…]
Sign up for Smart Faster newsletter
The most counterintuitive, surprising, and impactful new stories delivered to your inbox every Thursday.
Christie Hefner discusses how she plans to grow the media conglomerate.
Hefner: Well, I think the most successful media brands understood sometime ago that the mission is really to deliver content across all the platforms that consumers are embracing and indeed to sell that audience to advertisers. So, for example, for Playboy Enterprises, we were the first national magazine to go up on the web back in 1994. We’ve been delivering content via mobile for over five years. And our mantra is to kind of grow our audience and grow our ad sales overall.
▸
5 min
—
with
