Cash Will Beat the Recession

“A slowdown or double-dip recession could put entrepreneurs to the test.” The Director of the Center for Entrepreneurship at Belmont University suggests strategies for surviving. “Whether you are a new entrepreneur or a seasoned business owner, more than ever before remember, cash is king. Given the uncertainty of the economy, entrepreneurs should try to keep enough cash on hand to cover at least 30 days of monthly expenses—and up to 90 days of cash on hand is not a bad idea, either. It’s also important to keep one eye on the future. Eventually things will improve. And those who survive the Great Recession have a good chance of emerging in a stronger position. The survivors of today will become the market leaders during the recovery.”