Skip to content
Culture & Religion

Hotel Chain Replaces Porn Channels With Interactive Art

Nordic Choice CEO Petter Stordalen laid down the new law after becoming involved with UNICEF’s campaign against child trafficking and exploitation.
Sign up for Smart Faster newsletter
The most counterintuitive, surprising, and impactful new stories delivered to your inbox every Thursday.

What’s the Latest Development?


Travelers who like a little televised porn with their hotel accommodations will soon have one less chain to patronize: Nordic Choice, which operates 171 hotels in five northern European countries, has begun replacing its pay-TV porn channels with “art on demand.” The first hotel to get the treatment, Oslo-based The Thief, has in each room an interactive TV with which guests can select one of nine works of modern video art. The walls are also furnished with original art in an effort to “redefine hotel art to be something unique,” says Nordic Choice CEO Petter Stordalen. So far the reaction from guests has been positive.

What’s the Big Idea?

Besides being one of Norway’s richest men, and an avid art collector, Stordalen has a long history of passionate activism and philanthropy. His participation in UNICEF’s campaign against child sexual exploitation was what led to the revamp in entertainment offerings: “The porn industry contributes to trafficking, so I see it as a natural part of having a social responsibility to send out a clear signal that Nordic Hotels doesn’t support or condone this…We were the first hotel chain in the world to ban smoking and people thought we were crazy. Now it’s totally normal for public spaces to be smoke-free.

Photo Credit: Shutterstock.com

Read it at The Guardian

Sign up for Smart Faster newsletter
The most counterintuitive, surprising, and impactful new stories delivered to your inbox every Thursday.

Related

Up Next
What would it look like to fly through the distant universe? The video below is a 3-D model of the Hubble Ultra Deep Field (HUDF), one of the most distant fields of galaxies ever imaged.