Graham Hill hopes an eco-ethic will be inextricable from our everyday lives.

Question: Does a re-branded environmentalism have staying power? 

Graham Hill: Graham Hill: I think this is the issue of our times, whether we like it or not. Unfortunately we’ve made, mostly unknowingly, a lot of bad decisions over the past 100 years, and it’s affecting things. So this will be the issue of our times.

My hope is that it becomes part of everything. So it’s not a separate thing. So like civil rights or the women’s movement, it has to become a part of everything; not that either of those is fixed at this point in time. But really it needs to stop from being a separate thing and be part of everything. So I think it will absolutely continue in the media--because it has to. But my hope is it just becomes part of everything, so it’s less a separate thing. It’s just a part of the way we look at the world.

Recorded on: Oct 16, 2008