Tom Freston was one of MTV's founding executives and until recently served as CEO of Viacom. Freston is responsible for the generation-defining ad campaign "I Want My MTV." In 1987[…]
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Am I part of the problem, or part of the solution?
Question: What should we be asking ourselves?
Tom Freston: “Am I part of the problem or am I part of the solution?” And I think that’s pretty simple. At least . . . and that’s not an either or, I suppose. It’s always a question of balance. But you know are . . . are you helping move things forward by your personal behavior? Are you acting in a way that’s in line with your . . . your sort of personal beliefs or are you not? I guess underlying that, are your personal beliefs ones that are positive? But that has to do part of the solution, part of the problem, and walking the walk and talking the talk.
Recorded On: 7/6/07
