Humanize or Die: Why Businesses Need to Adapt to a Social World

Big Think’s Jason Gots talks with Maddie Grant, co-founder of social media consulting firm Socialfish and co-author of the book Humanize: How People-Centric Organizations Succeed in a Social World, about how adapting to a social-media driven world can change business and organizational culture for the better.

Produced by Jonathan Fowler and Elizabeth Rodd

Interview by Jason Gots