Macroeconomics has microeconomic implications. If I am running a corporation that I previously thought of as a domestic corporation, there really is no such thing anymore. Everything from consumer package goods in the United States to makers of large capital equipment – your market is no longer a domestic market. Your market is a global market. And so that requires understanding that the decisions that are made at the level of international economic policymakers come home to roost, so to speak, in your bottom line.
We see this in companies ranging from Kraft Foods and others to companies like Proctor & Gamble. And so what’s really critical here is that business leaders understand that what happens abroad has implications for the bottom line at home.
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