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Guest Thinkers

Dan Ariely: “Predictably Irrational”

To cap off Day 2 of the World Innovation Forum, Dan Ariely will be speaking on the topic, “The Hidden Forces That Shape Our Decisions.”

Dan Ariely is a professor of behavioral economics at Duke University and visiting professor at the MIT Media Lab. A behavioral economist, Ariely is the author of the groundbreaking and bestselling book, Predictably Irrational: The Hidden Forces That Shape Our Decisions.


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