Guest Thinkers — February 22, 2011

Fred Krupp: Eco-Innovation

Fred Krupp will be speaking on the topic, “How Innovators Can Win the Race for the Future: The Climate Challenge.”

Fred Krupp is a pioneer in the use of market forces to attain ambitious environmental goals. His achievements run from strengthening the Clean Air Act to making the biggest corporate buyout in history (Texas utility TXU), contingent on climate action. He has advised presidents and partnered with DuPont, FedEx, GE, McDonald’s and Wal-Mart. His optimistic book, Earth: The Sequel – The Race to Reinvent Energy and Stop Global Warming, has recently been named one of Fast Company’s “Best Business Books of 2008.”

Collage of classical art suggesting a theme related to somatic markers.

Business

How “somatic markers” can transform your decision-making

Ditch the old brain vs. heart assumptions, and instead think about a heart-led brain.

A black and white image of a bunch of spheres, symbolizing the multiverse concept discussed by scientists.

Starts With A Bang

How logic and reasoning can fail as scientific tools

In logic, 'reductio ad absurdum' shows how flawed arguments fall apart. Our absurd Universe, however, often defies our intuitive reasoning.

A wooden sign indicating "assisted migration rep 2" in a pine forest under a clear blue sky.

Life

Moving trees north to save the forests

As the world warms, trees in forests such as those in Minnesota will no longer be adapted to their local climates. That’s where assisted migration comes in.

Historical map illustration depicting a planned city layout with a circular central area and radiating streets.

Strange Maps

Ohio’s Circleville ditched the grid system. Then it got squared.

A small Ohio town tried to escape America’s addiction to rectangular grids. It didn’t last long.

Bullet Cluster separation mass gravity x-ray lensing

Starts With A Bang

Flagship NASA space telescope faces a penny-pinching death

NASA's only flagship X-ray telescope ever, Chandra, still works and has no planned successor. So why does the President want to kill it?

Up Next

Guest Thinkers

Digital Darwinism: The New Marketing and Media Ecosystem

n In the current issue of strategy + business magazine, Christopher Vollmer, a partner with Booz & Company in New York City, comments on the “digital Darwinism” that is reshaping […]