Maddie Grant is the co-author of Open Community: a little book of big ideas for associations navigating the social web. Maddie is also the lead editor of one of the most visited and respected blogs written for association executives, SocialFishing where she gets to express her viewpoint as a classic Gen-X early adopter and “shiny new toy” addict. As the chief social media strategist for SocialFish, Maddie draws from more than 10 years of experience in marketing, communications, and international business operations to help organizations large and small build capacity for using social media to achieve business results.
Companies need to be social to be successful. This is a key insight in Maddie Grant’s book Humanize: How People-Centric Organizations Succeed in a Social World, which argues that the […]
Most businesses understand that social media is important, but not necessarily how to use it in their own best interests.