Nichol Bradford

CEO and Founder, Willow Group

Nichol Bradford, CEO/Founder, Willow. Nichol Bradford is fascinated by human potential, and has always been interested in how technology can help individuals expand beyond their perceived mental limits to develop and transform themselves to the highest level. She spent the last decade exploring these ideas in the online game industry, serving as a senior executive with responsibility for strategy, operations and marketing for major brands that include: Activision/Blizzard, Disney, and Vivendi.

Most recently she managed the operations of Blizzard properties, including World of Warcraft, in China. Now, as the CEO of the Willow Group, Nichol is applying same skills to the realm of elevating psychological well-being. Willow is a transformative technology company focused on employing rigorous scientific research to develop training protocols, hardware and software that can produce a reliable and positive change in the human experience.

Nichol has an MBA from Wharton School of Business in Strategy, a BBA in Marketing from the University of Houston, and is a graduate of Singularity University’s Graduate Studies Program 2015. She is a fellow of the British American Project, currently serves on the board of the Project 375/Brandon Marshall Foundation for Mental Health, and is a former term member of the Council on Foreign Relations. She is the author of The Sisterhood, and an amatuer boxer.

Neuropsych

What If Algorithms Helped People, Not Corporations?

Here’s one use for all that harvested personal data that you might not object to. Algorithms and big data are no longer just for profit; they can bring us self-awareness and growth.

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4 min

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Nichol Bradford

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How transformative tech can revolutionize behavior change

Whether you’re hatching “new-you” resolutions or need to end a bad habit, there’s a world of transformative wellness tech at your fingertips. Though some of it may shock you – literally.

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5 min

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Nichol Bradford

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Maslow’s Hierarchy of Needs Is Incomplete — There’s a Final, Forgotten Stage

Maslow’s Hierarchy of Needs is incomplete as we commonly know it. Later in his life, Maslow wrote about a stage beyond self-actualization. Nichol Bradford explains how to arrive at this final place.

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8 min

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Nichol Bradford

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How Commercial “Brain Hacking” Devices Push the Limits of Medical Science

Computer-brain interface technology is progressing faster than medical research can reliably understand how it affects human health over the longterm. Still, the technology is really cool.

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5 min

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Nichol Bradford