Your source for staying current with the latest high energy emerging trends shaping business and pop culture.
We leverage a proprietary Cultural Listening and Mapping platform, that identifies cultural bursts in real time, scores their energy level, projects their lifespan and analyzes their cultural resonance. Our unique process helps brands remain in sync with culture and make more strategically informed business decisions across disciplines including marketing, communications, product development and long term planning.
Through a combination of real-time monitoring of fast-moving culture and the comprehensive identification and analysis of longer-term trends, sparks & honey accelerates, hijacks, and ultimately ignites culture on behalf of clients.
AdAge named sparks & honey as 1 of 10 Top Agencies to Watch in 2014.
In the second installment of our “8 Trends That Will Shape Humanity” series, we look at the rise of the "city state" and how the coming consolidation of humanity into cities will change life for residents of these massive urban hubs.
During this year’s Super Bowl, brands like Oreo and Tide didn’t just stick to their traditional pre-planned paid advertising routine—they tried something new. Along with six others, they flexed their […]
During our research into the explosion in popularity of Conscious Media, we noticed a broad meta trend developing that circumscribes smaller conscious“food subcultures” – such as raw foodism, veganism or […]
Today we are releasing our whitepaper The Explosion of Conscious Media, created in partnership with Gaiam TV, the premier aggregator of Conscious Media content. The report defines Conscious Media and […]
"Now" trends are those with high energy and can be leveraged in the present; "Next" trends will begin to manifest towards the end of 2013 and gain traction through 2014; "Future" trends are fringe signals that will play out in 2015 and beyond.
The 2012 election was game changing for America, producing groundbreaking shifts involving social issues, such as the legalization of same-sex marriage, and recreational marijuana use, and historical milestones for women […]