Tyler Willis
Founding Employee, Involver
Tyler was the head of brand strategy and a founding employee at Involver, a marketing technology platform used by more than 800K agencies and brands. Now he is the Vice President of Business Development at Unified. He blogs at CueTheFuture.com
Your first philosophers: Marcus Aurelius, Epictetus, Seneca, and one strange new face. Why the first books people read about Stoicism should be by one of these guys. On Stoicism Graduation season […]
Last week, I invited a few friends to come together and talk about Bitcoin. The conversation was wide ranging (read: ill-organized), but interesting. Three key topics emerged out of the […]
Jascha Kaykas-Wolff is the CMO of Mindjet, and is an exceptional marketing leader. Last week, Jascha posted a short slide deck that covers how he builds marketing organizations. I worked […]
Fred Wilson thinks that Venture Capital is changing — in 25 years, VCs may not have any assets under management. Last night, Sarah Lacy asked Fred Wilson ‘The Thiel Question’ […]
Some interesting news this morning – Oracle acquired Eloqua for just over 800mm. This is a huge validation of enterprise marketing technology and is going to have impact on the industry. This gives Oracle […]
According to the tagline on his blog, Dalton Caldwell does things the hard way. He’s certainly proven that with his latest effort, choosing to forgo traditional investment for his new […]
A friend recently asked twitter for some recommendations on what to read if they want to learn about Growth Hacking. Being a great marketer (fine, fine “growth hacker) is about […]
I recently helped a friend prioritize their measurement framework for a series of growth experiments. Here’s a lightly edited version of my advice. When looking to focus on user growth, […]
Kevin Kelly’s “What Technology Wants” is one of the most important books I’ve read in the past decade. If you’re at all involved in technology innovation, it’s required reading. I […]
Facebook acquired mobile commerce startup, Karma. This acquisition didn’t get nearly the attention it deserved. As Chris Dixon wrote about Facebook’s Business Model: The key question when trying to value […]
Andrew Chen has the valley all atwitter with his most recent post: Growth Hacker is the new VP Marketing. The post is well worth reading, and Andrew adds a fantastic […]
If I were to send you back in time to 1500, a time when people were just learning how to cope with the recent disruptive invention of the moveable type […]
Regular Readers If you are a regular reader here, you might be interested in reading a guest essay I wrote in Forbes. It’s about how marketers are being challenged by […]
Building a great team is the ultimate competitive advantage. Steve Jobs famously thought that his greatest creation wasn’t a great device, but rather was a company filled with people capable […]
The technologies that contribute to automation are likely to follow an exponential pattern, which means that more industries will start to lose jobs at an astounding rate as machines get […]
Occupy Wall Street is becoming a meaningful movement these days, with large numbers of people out on the street in several major cities and manymoreengagingcautiously, curious about what the movement’s […]
On October 19th, there was an event on Apple’s campus celebrating Steve Jobs’s life. This event was not secret, but the live video feed that connected all employees of Apple […]
I just got back from a vacation and during that time I got to do something I love – read all sorts of intellectually stimulating stuff. It re-affirmed some simple […]
“By honoring the lives of those we admire, we make our own values known. Perhaps more clearly than words ever could.” -Steve Jobs This is hardly the most well-known Steve […]
Facebook has largely won the war of the online identity platform, however identity online creates big markets and there are still large openings for a secondary mainstream player and probably […]
I love Product Design. As consumer tech has matured, I think the most interesting challenges have largely moved from pure technology problems in to more general interface problems – helping […]
At this year’s F8, Mark Zuckerberg’s keynote was opened by Andy Samberg doing a 5 minute impersonation of Zuck (or, as Samberg began calling his character, “The Zuck Dawg”). Turns out […]
Acute Leukemia was the first issue we fought against at Involver. I’m telling that story today because a great person, Amit Gupta, was just diagnosed with this disease. You can help […]
Mourn for a day. Think Different for the rest of your life. That’s the only thing I can think of. I’m still speechless at the news that Steve Jobs has passed […]
Over the past few days a “scandal” has emerged from a leaked email regarding AirBnB’s new round of financing. Potential investor Chamath Palihapitiya (former head of growth at Facebook and now […]
(The image to the left is from a Nancy Duarte presentation on the emotional path people travel down during great presentations) I was having drinks last evening with a startup […]
When I first started blogging on BigThink, I compiled a list of people who I admired. I wanted to use those folks as a north star as I was trying to […]
Understanding the effectiveness of a marketing channel fully requires understanding the revenue impact that the channel drives. Both as a source of a prospect (e.g. prospects who respond to a […]
We just opened up a positioning on the Involver Marketing team, I’ve loved developing relationships with you all as readers – and I think some of you might be a […]
This weekend I flew to lovely Pasco, WA to officiate a friend’s wedding — it was an amazing event and was truly enjoyable. On my way back, I had an […]