Tyler Willis
Founding Employee, Involver
Tyler was the head of brand strategy and a founding employee at Involver, a marketing technology platform used by more than 800K agencies and brands. Now he is the Vice President of Business Development at Unified. He blogs at CueTheFuture.com
The photo to the left is founder Marco Arment’s four letter tweet after seeing Apple launch a competitor to his popular startup, Instapaper. There’s been a lot of coverage as […]
In researching Groupon’s IPO for the earlier post, I tried to think about which markets are being affected by Groupon. The biggest is almost certainly Yellow Pages ($26Bn worldwide) — […]
Going public now allows Groupon to establish dominance against their competitors. They can encourage a perception from the public markets that LivingSocial et. al. are "Groupon Clones."
I have given this presentation a few times in the last several years, but I just finished refreshing some of the visuals and examples. If you’re interested in how to […]
Not a Bubble. I’ve just returned from a vacation to Kaua’i and have been catching up on the news that happened while I was away… there sure was a lot […]
The startup Kiip offers a relatively simple but radical step forward in mobile advertising: why not attach brand interactions to moments of achievement/greatness where we feel elated—namely during video gameplay?
Corporate America’s ability to create value the past few years has underwhelmed us. That, coupled with many other environmental effects, has led to many new players entering our consumer technology community. […]
Have you heard of Rebecca Black? If not, you may be living under a rock. Her (sickly-sweet-teeny-bopper) song recently got over 62 Million views on Youtube in less than 50 days. […]
In less than two weeks, I’ll be taking a short pilgrimage from San Francisco to Monterey for the e.g. — an event that has been summarized to me by a previous attendee as “what TED […]
Kickstarter is a site that allows anyone to raise money from an online community in order to fund any sort of project. Here's a primer on how to turn your vision into a reality.
I want to share with you a more personal update today — a new practice we’ve developed which has improved the marketing efforts at my company. We’ve recently begun practicing […]
[IMPT] This post is likely to offend a few people – I decided to post it anyway. If you’d like to tell me your opinion about this article? Tweet me […]
Staying Grounded Last week’s out-of-nowhere smash hit “Things Real People Don’t Say About Advertising” isn’t just a source of hilarity, it’s also a good reminder that we as marketers often […]
Silicon Valley greats tend to leave a host of successful entrepreneurs in their wake. But now "successful alumni" are starting to include people who were never really alumni to start with.
Good brand marketing is about getting the right emotional response from your target audience. You can get people to buy a product in many ways, but to get them to […]
This is your chance to decide what content exists about marketing online – scroll down to read more and leave a comment with your response. Astute readers who visit this […]
“To me, marketing is about values. This is a very complicated world, it’s a very noisy world, and we’re not gonna get a chance to get people to remember much […]
Facebook Likes are the new audience interaction. More than 50 people liked my post on Facebook simplifying their Facebook Page management tools on the Involver blog, yet only one person […]
It’s my great pleasure to unveil something we’ve been working on for the last little bit, 3 simple announcements from my company:nWe announced this morning some really exciting news, parts […]
Today, Bing announced it has become a Facebook Instant Personalization partner, and is going to start using like data to change the way you comprehend your search results on Bing. […]
I have a ton of respect for Facebook’s product team, they consistently launch innovative products that pull their users, often kicking and screaming, into more engaging experiences. This requires two […]
In the interest of helping people understand me more effectively, I’ve changed the name of this blog to “Cue the Future,” which more aptly communicates what guides most of my […]
I recently migrated my site to a new domain, and I took an interest in seeing how simply this could be done. Could I, for example, create a list of […]
On a recent vacation, I experienced a fit of “small thoughts.” n For a few hours, every few minutes my brain was coming up with somewhat interesting tidbits that were […]
An organization I’m working with is looking to hire a design-thinker to help build an exceptional global brand. n If you’re waiting in the wind to be the next Eston […]
I penned a blog post that’s over 900 words about the Facebook Places launch as seen by Marketers. In it I discuss 13 facts about how Places will affect businesses. […]
I’m in New York today for the Estee Lauder Digital Media day. As I write this from the show floor in Chelsea, I look out upon 13 market leading digital […]
Twitter has announced 3 things in 2010 that are horribly under-discussed, under-valued, and under-experimented on from a brand marketing perspective. As a brand strategist, I’ve been spending a tremendous amount of time thinking about […]
I have a serious problem with how I find, attend to, curate, add to, and finally, publish information. Here’s my basic flow today: n n I use Facebook, Twitter, RSS, […]
I’m fascinated by people and companies who benefit from good content creation to support non-content business objectives: n n Fred Wilson, Chris Dixon, and Mark Suster have materially changed the […]