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Surprising Science

Decisions, Decisions

Wrestling with any decisions today? Wondering whether to move to Minnesota or dump that guy or change your Facebook profile picture? Maybe you’ve also wondered what’s going on when you make your choices in life, big and small.


Dan Ariely, the behavioral economist and author, is on the case. And rather than waiting to learn what his experiment has found, you can be a part of it.

Just go here and answer a few questions (it won’t take more than 10-15 minutes), and you too can be a data point in the research. When Ariely has his results, I’ll report in them here.

What do you say? Should you, or shouldn’t you? Come on — decide!


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