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Technology & Innovation

Bypassing the Ad Industry

How have advertising's highly-paid creatives and suits reacted to a highly-successful coffee ad featuring Al Pacino that left them completely out of the loop? Read for yourself here.

How have advertising’s highly-paid creatives and suits viewed a highly-successful coffee ad featuring Al Pacino that left them out of the loop? Among the comments: “Could you imagine how most clients would have reacted if their agency said: ‘we’re going to shoot this $$$$ ad without any script. Al can say whatever he wants and he doesn’t even have to mention your product name if he doesn’t feel like it.'”. Another: “Emotion is what elevates an idea to greatness. …And I love the fact that he doesn’t say this is the coffee I drink he just gives it a nod and says this is good coffee. Tastefully done.”


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